NAJA Job Board

Emp Type:
Main Duties:
WAFB, the Raycom-owned CBS affiliate in Baton Rouge, LA market is currently seeking a dynamic leader to serve as the Vice President and General Manager of a legacy station in a top 100 television market! Find out why this vibrant capital city and home of the LSU Tigers and Southern Jaguars is a great place to work and play! Responsibilities Full accountability for all aspects of the station; including sales, marketing, content and overall operation Drives revenue and market share growth across multiple Raycom platforms Designs and delivers programming in order to drive revenue growth/ratings Represents Raycom within the Baton Rouge community while building positive relationships with viewers, advertisers, clients, etc. Maximizes profit opportunities with the core/national/new media business. Develops short, intermediate, and long-term market strategies Provides accurate forecasting to develop and manage the annual budgets Identifies and delivers opportunities to grow multi-platform content and distribution Builds a great station culture
Required Knowledge:
Required Experience:
Job Requirements A minimum of 5 years’ experience successfully performing in a senior broadcast media management position (GM experience preferred) A proven track record of achieving financial/strategic objectives Bachelor's degree in broadcast or related field preferred Demonstrated active leadership, communication, and staff development/retention/advancement A history of successful leadership, positive station culture, and innovation
Special Requirement:
Application Process:
Are you up for the challenge? If so, Raycom is proud to offer competitive compensation and benefits programs. Interested candidates should apply online. No phone calls please. EOE-M/F/D/V.