NAJA Job Board

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FT
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WFIE, a Raycom Media and NBC affiliate in Evansville seeking full-time Media Planner. Perfect position for a go-getter looking to gain broader advertising exposure and direct client contact. The Media Planner will collaborate with media sales consultants and sales leadership to create compelling and detailed media plans for station clients. Ideal candidate will have a solid understanding of general advertising and direct marketing performance metrics, and a firm grasp on media research tools, and how and when to most effectively use them. Responsibilities include assisting in the preparation of client presentations, development of marketing strategies and long-range media plans. Must have the ability to evaluate broadcast audience, web traffic, social, digital campaigns and SEM analytics to create cohesive analysis and recommendations. College education and two to four years of experience working as a media assistant or planner preferred. Strong familiarity with both the broadcast and digital environment, and a clear solid understanding of the media planning and buying process are keys to success. The Media Planner reports directly to the Director of Sales, and will work closely with other sales management and media sales consultants.
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Qualified applicants, apply online and attach resume with cover letter. Drug screen required. No phone calls or emails please. EOE-M/F/D/V