NAJA Job Board

Emp Type:
Bala Cynwyd, PA
Main Duties:
Role/Purpose: NBC10 in Philadelphia seeks a Marketing Manager. The Marketing Manager is responsible for all Sales Marketing activity on NBC10. The primary responsibility of the NBC10 Marketing Manager is to utilize all station assets in order to create, sell, and fulfill multi-platform special projects. Additionally, the Sales Marketing Manager will make sales calls/presentations on their own and/or with Local and National Account Managers. They will be the liaison for Sales between News, Creative Services, and Production to fulfill our obligations and monitor quality control/brand consistency. The position will report directly to the Vice President of Sales.
Required Knowledge:
Functions/Responsibilities:  Manage and direct sales marketing efforts for NBC10, COZI and working side by side with Account Managers, Sales Managers and other departments to create, sell, and fulfill revenue opportunities that help us achieve our overall budgets.  Engage in direct client/agency consultation to convey benefits, discover client needs, and explore business options to generate new revenue and grow existing accounts  Understand the needs of a broad set of marketers an develop scalable solutions to meet those needs  Identify and develop relationships with marketing and community relations leaders in the Philadelphia DMA. Identify and target those organizations who have “non-traditional” or “grass roots” marketing budgets  Find solutions-based ways to grow advertising revenue by collaborating with numerous internal and external parties to develop appealing and profitable proposals for clients  Create and sell customized and scalable creative advertising solutions by leveraging and integrating multiple assets and marketing platforms  Own the end to end pitch development for complex and strategic proposals  Collaborate with Sales Managers and Account Managers to devise client meeting strategy, anticipate and resolve client objections, and rehearse pitches as needed  Ensure customer satisfaction in pre and post sales service. Monitor the execution of campaigns to ensure communication between sales and client is easy and effective to ensure renewal
Required Experience:
Job Requirements:  Bachelor’s Degree  Minimum 3 years broadcast sales, marketing, or agency experience  Extremely strong writing and deck creation skills  Exceptional communication and presentation skills  Proven ability to translate marketers needs into tangible business objectives and revenue producing solutions  Must have the ability and creativity to build multi-platform client focused marketing solutions that include but are not limited to NBC10,, and COZI
Special Requirement:
Application Process:
Eligibility Requirements:  Interested candidate must submit a resume/CV through  Must be willing to work in Bala Cynwyd, PA  Must be willing to submit to a background investigation  Must have unrestricted work authorization to work in the United States  Must be 18 years or older